We are back with another example of Made in Italy excellence with high-end
kitchens and bathroom furniture, where the term excellence is used with all its
meaning shades which identify a company. Rifra is a reality now well known, thanks
to its progressive growth which led it to create a brand that makes the
difference: a design characterized by the special attention to materials and
finishes, by linear shapes and colors and by an uncommon versatility of
proposals. All these features ensure a high quality level shaped on the taste
and requests of an expert and demanding customer. We interview the designer
Assunta Campanelli and we visit the manufacturing building with Dario
Campanelli, the responsible. Born in the '30s as a carpentry by Giovanni
Rivolta and handed down through generations, the company acquired and
consolidated over time the value of the furniture as durable good, evolving
from a customer activity (mainly specialized in the production of shoe racks
and small furniture for the environment) to a real autonomous industry that
designs, manufactures and markets complete furniture for kitchens and
bathrooms. Today Rifra offers a personalized global quality product, thanks to the
attention to the market inputs interpreted with intuition and sensitivity. All
due to the company's internal laboratory which deals with research, innovation,
design of new products, by using the Italian taste and elegance in the choice
of finishes and compositions, consisting of various professionals such as
designers and graphic artists who, daily experiencing the company and capturing
its identification essence, constantly update its proposal. Rifra is one of the
few companies that fully control the entire production chain (from the design
to the delivery), that begins with the use of excellent quality raw materials,
skilled, motivated and oriented to the customer satisfaction human resources
and the latest technologies.
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