Wood-effect ceramics
have become a bestseller, although until a few years ago this was considered a
kitsch choice. Today, to ensure the execution’s quality, are used tested and
easy to use industrial productions,
It is no longer sufficient to provide a project using wood, glass,
iron and clay (in its various forms). The designer must outperform the
competition, it must keep pace with the times by offering materials and
finishes that the customer (great Google user) has never seen to be able to
impress him and win the contract. Therefore, he can no longer afford to stop on
a traditional offer. He must give metallic effect wood, blackboard effect
masonry and cement powder colored paper. For decades, large ceramic companies
or those active in the finishes production saw no need to push anything but
what for decades has been asked by customers. Today the game is played on
several fronts, the other party is no longer just the installer, but the
designer itself claims to know what materials and what companies will be used
to implement the project. New
indicators shift the focus from the price, for example to the environmental
impact, that a few years ago was just a quirk of some architects and a few
enlightened entrepreneurs. Not only can be imitated a natural material simply
with a finish, but also the thickness of a few tenths of mm compared to some cm
makes it more sustainable in case of disposal and the most performing material
will have more opportunities in a highly competitive market such as interior
design.
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