After the great
success of Cromateria, this year Sirca shows “Cromateria Experience” in a very
particular context, as the Highline Gallery, the walk on the roof of the Corso
Vittorio Emanuele gallery. The project, this year curate by Meregalli Merlo
Associated Architects and Massimo Duroni, with the advice of Patricia Malavolti
for colours and finishes, is a minimalist path developed on four topics
related to products “Provocazioni” of Sirca company, Nature, Light, Matter and
Metals, in collaboration with Rifra and Mininno Design, partners’ customers
of the company.
«…we decided to
attend again but with a completely different format. We wanted to focus
attention primarily on the emotional aspect of our coatings, shifting the focus
from the brand and the skills of the group Durante & Vivan to the coating
products, especially those of the “Provocations” collection. The proposal was
then to present the products and the environment is “minimalist” but in a very
impressive place».
The aim is to involve
some customers who are “testimonial” of the way we work, offering a complete
process through our experience on the product and its application, to achieve
the best possible result and not just by “selling paint.”
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