Thursday 16 March 2017

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40,000 spectrophotometers Axalta help professional coachbuilders to achieve excellent color combinations and increase productivity


During the exhibition of the Specialty Equipment Market Association, held in Las Vegas, in the United States, Axalta Coating Systems, a leading global provider of liquid and powder coatings, has celebrated the sale of its 40millesimo spectrophotometer. On this occasion, Mike Carr, president of Axalta-North America, and Michael Gogoel, President of BYK-Gardner USA, presented a commemorative spectrophotometer.


BYK-Gardner, a world leader in color measurement, effects and test of plastics, paints and cosmetics physical properties, is the maker of spectrophotometers Axalta. Expert in pairing color technology, Axalta has pioneered the development of portable colorimeters and spectrophotometers, and then in 2011 was the first in this area to provide a device capable of measuring color and effect. In Europe, Middle East and Africa (EMEA region) modern spectrophotometers are available from Cromax, Spies Hecker and Standox, the three global Axalta’s refinish brands. The devices are marketed as Chromavision and Chromavision Cromax Pro, Color and Color Dialog Dialog Delta-Scan from Spies Hecker II and Genius and Genius iQ from Standox. These advanced spectrophotometers are part of the wide range of Axalta color tools, they are available globally to all coachbuilder clients and are sold in the United States and the Asia-Pacific region with the names Acquire and Acquire Plus EFX.

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