Thursday, 8 September 2016

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Artistic tradition and technology





The Italian area is dotted with small reality of “evolved craft" which hand down a wealth of knowledge and skills, contaminated by the artistic sensibility (figs. 1 and 2), characteristics that make you unique and much appreciated, even abroad, some products where the manual component is high. By Ferretti and Ferretti, Tuscan company located in Perignano, in the province of Pisa, the uniqueness of this furniture captures at first sight: the link with the culture of the places and with particular attention to the area is confirmed by the fact that, for finishing both the visible parts and the interior, all coatings and paints used are waterborne, a sustainable choice desired by the owner, Alessandro Ferretti for health protection of workers and buyer. The main activity is the manufacturing of bedrooms (beds, wardrobes, and drawer) oriented to a classic style, which is evolving towards a style more "contemporary" (figs. 3, 4, 5, 6). Since ten years have been manufactured rooms for children and teenagers, with a "romantic style" (fig. 7), with the possibility to create endless combinations and customizations. The finish, in particular, is enhanced by a manual operation, the decorations are hand painted (fig. 8), and the quality is the result of a series of phases entirely customizable.


The link between cultural tradition and the technical ability of Italian manufacturing, especially in interior design, it is often given. In reality it is not always easy to get products with high quality level maintaining in the meanwhile acceptable the cost s and, these days, there is often the need to make compromises that wipe out years of work and research, and also worrisome throwback. Concerning Ferretti e Ferretti company, there is instead opposite choices: while maintaining a precious link with the tradition of classic furniture, both from the constructive point of view and from the style point of view, the research is focused on the need to renew without changing completely its characteristics, using processes and products sustainable and with high quality level.

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