Since
ancient times, the idea of changing metals into gold has symbolised the attempt
to achieve perfection and overcome the last obstacles of the physical world. It
is interesting to remember that the science we call Chemistry derives from the
mysterious practice of Alchemy, and that the word “alchemy” in turn derives
from the Arab word “al-kīmiyya”, meaning “philosopher’s stone”, which was the
magical stone that was supposed to have the power to turn lead into gold.
OUR MODERN GOLD RUSH
With
modern painting technology, we wanted to recreate this quest for gold in a new
way, by creating a new collection that resembles precious metals. Painting is,
in fact, a way to give added value and refine the objects created by people.
The Color Design project, which is founded on the combination of chemical
technology and studies in humanities, could not fail to consider one of the
most popular colours of the next seasons. Here is an answer to this new trend,
an original proposal that can add value and make objects more precious.
GOLDEN FUTURE
Through our very successful and long
standing collaboration with colour designer Francesca Valan, we have designed
a golden future that develops well beyond mere chromatic. We’ve brought
materials into the picture. In the trend map from Color Trend Consultant, the
Color Design project for industry, we are now presenting the New Golden Shades
Collection. Golds have been noticeably absent from our homes since the 1950s.
After being gone for so long, gold is coming off as imperious, connected with
glamour but also with a natural feel, because of its ability to evoke the idea
of real colours and materials.
THREE
SHADES
The new collection is based on a range of
three colours: titanium, gold and copper with an opaque and semi-opaque finish.
Each colour is developed in three shades Pale, Medium and Shadow and three degrees
of gloss: 10, 30 and 40 gloss. For presentation, the new colours are applied on
two different types of materials: rounded plastic drops and steel plates in
order to allow the Designer to evaluate the chromatic behaviour on objects made
in different materials and shapes. The range was designed to enable the
development of mono-metal schemes in different shades or poly-metal schemes by
pairing different metals.
“WARM
METALS”
After over a decade of “cool” metals,
Golden Shades presents “warm” metals. The heat given off by these new colours
has the power to evoke sensations and get away from less effective attempts at
imitation of the past, without evoking a comparison between reality and
make-believe. The nuances can be used on the same object to give a visual
priority, through use of the different shades: to highlight a housing or a
detail - whatever we want people to notice. Combinations between these shades
can become a harmonious symphony.
Golden Shades colours can be applied on
any metal or plastic object, and they adapt in a particular way to objects and
furnishing complements found in homes such as small appliances, lighting
products, video/audio equipment, and furnishing complements.
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